Live bacteria supplement brand SMART STRAINS is expanding its retail footprint with two new listings in Boots and Ocado.
Both retailers will stock the full four-strong range of condition-specific products, which are designed to offer targeted gut microbiome support: “for your immune system”, “for when you’re on antibiotics”, “for fussy babies”, and “for your vaginal microbiome”.
Over 350 Boots stores will stock the SMART STRAINS range, which will also be sold online through its e-commerce platform. It will be available to consumers via the retailer’s popular ‘3 for 2’ promotion spanning vitamins and supplements.
The new listings build on SMART STRAINS’ growing UK retail presence. The brand launched in February of this year and is currently available in Tesco Pharmacies, Amazon, and via its direct-to-consumer platform.
Formulated by internationally renowned gut health expert Dr Megan Rossi, who has an award-winning PhD in Probiotics, SMART STRAINS has been specially developed to transform the way people understand and use live bacteria supplements.
The SMART STRAINS range only uses bacterial strains backed by international health bodies – a differentiator that it says sets the brand apart in a space dominated by generalist products and brands with often unsupported health claims.
Dr Rossi commented: “With SMART STRAINS now available via Boots and Ocado, we’re making it even easier for consumers to find clinically-proven, targeted support when they need it the most. This marks a milestone in our retail strategy – not just as a brand, but as part of a wider mission to help people make more informed decisions when it comes to supplements.
“The science has evolved, and the idea that we need a general probiotic for gut health is outdated. Instead, world-leading health authorities, including the World Gastroenterology Organisation and the European Society for Paediatric Gastroenterology, Hepatology and Nutrition, advocate for specific strains of bacteria to be used for specific conditions, and SMART STRAINS was built on this very principle. We need to be taking the right strain, at the right time, in the right way – that’s what sets our products apart.
“Sadly, there’s still so much confusion in the probiotic space, but we’ve worked hard to create solutions that are rooted in science, with products that respond to real-life needs. We’re proud to have the support of these leading retail partners in making credible live bacteria supplements more accessible to more people.”
