Tesco will offer veterans, serving personnel, and their families an exclusive 10% discount between the 8th and 11th May when shopping in its stores to commemorate the 80th anniversary of Victory in Europe (VE) Day, which takes place on 8th May.
Ashwin Prasad, Tesco’s Chief Commercial Officer, said: “The 80th anniversary of VE Day is an important time for us to acknowledge all those who served in the Second World War. The Armed Forces make incredible sacrifices to keep us safe, and we hope this discount will help them celebrate such an important occasion with their families.”
Tesco was the first supermarket to sign the government’s Armed Forces Covenant, and they have a thriving Armed Forces Network, which brings together staff with military connections. In addition, Tesco continues to support organisations such as Help for Heroes and the Career Transition Partnership, which help veterans transition into life after the military.
NAM Implications:
- A pointer for others?
