Batchelors has unveiled the latest additions to its Pasta’n’Sauce range, meeting the demand for more convenient, simple and speedy meals. The eight flavours are part of a new microwaveable range, which includes a selection of classic flavours and a new ravioli offering.
With 2.3 billion total pasta dish occasions in the UK, the brand noted that there is a major opportunity for retailers to capitalise on this popularity. What’s more, shoppers are looking for quick hot lunch solutions, with 65% continuing to have more hot lunches at home. The new microwaveable format means retailers can bolster their current offering and appeal to more consumers and occasions.
The new microwaveable Pasta’n’Sauce range will be available in Tomato & Basil, Carbonara, Cheesy and Creamy Mushroom & Garlic flavours, while the Pasta’n’Sauce Ravioli range will be available in Beef & Tomato, Salmon & Dill, Spinach & Ricotta and Ham & Parmes flavours.
Kate Yateman-Smith, Brand Director of the Quick Meals, Snacks and Soups category at Premier Foods, commented: “There is a real demand for quick meal solutions that don’t compromise on taste, so there was no better time to launch our new additions to our well-loved range. We are now offering new formats and delicious flavours to satisfy the nation’s love for pasta whilst still being quick and easy to make. Shoppers can now enjoy their lunch or afternoon snack even quicker than before, which also means retailers can tap into this occasion for hot lunches at home, helping to drive sales in-store.”
The new Pasta’n’Sauce microwaveable range is rolling out across the grocery channel, whilst new Pasta’n’Sauce Ravioli is available in Tesco from this month in selected stores.
