NielsenIQ (NIQ) has announced the expansion of its NIQ Product Insights (NPI) solution that provides consumer packaged goods (CPG) manufacturers and retailers with an extensive catalogue detailing the specific product attributes – such as dietary, sustainability, and clean label characteristics – consumers search for when they shop.
Already adopted by leading firms in the US, NPI will expand to 25 additional markets within Western Europe, Eastern Europe, the Middle East, and Latin America throughout 2025 and 2026.
The company noted that NPI can empower brands and retailers to stay ahead of global macroeconomic challenges – whether that is changing regulatory standards or tariff impacts – shifting consumer preferences, and category trends with the most granular product-level data in the industry.
The solution, which combines NIQ’s market measurement with generative AI technology, delivers 27,000+ structured product attributes per SKU and resolves 99% of consumer queries, ranging from whether a product is GLP-1 friendly, gluten-free, or made in one’s home country, in addition to the many other attributes that matter most to today’s consumers.
“In a complex consumer environment defined by increasing competition and more discerning consumers, retailers have the added pressure of tariffs and inflation impacting their product choices and go-to-market decisions,” said Marsha McGraw, Global Managing Director at NIQ.
“Our NIQ Product Insights provides analytics and insights to help companies understand changes in global regulation, including origin labelling and food additive bans across markets, as well as how and why consumers are responding to product and pricing changes.”
