Coca-Cola Europacific Partners (CCEP) and Monster Energy have relaunched their SalesSupercharged.co.uk convenience retailer support initiative for a fifth year, helping independent convenience retailers make the most of the growing energy drinks sales opportunity.
The online platform and trade communications campaign will continue to provide a breakdown of the latest trends and details on key segments within energy drinks. And there will be tips and advice around ranging and execution in-store from a selection of leading independent convenience retailers.
New this year, in response to the insight that 74% of energy drink consumers enjoy energy drinks with a snack or meal, the refreshed platform includes a dedicated ‘with food’ section, offering actionable top tips on merchandising food alongside energy drinks to boost sales.
Energy drinks are worth over £2.1bn in Britain, adding more value to the soft drinks category than any other segment. Monster is the fastest-growing major energy brand, worth over £706m and delivering double-digit volume growth.
The energy segment is worth £1.2bn in convenience alone and is the largest soft drinks segment in the channel.
Helen Kerr, Associate Director of Portfolio Development at Coca-Cola Europacific Partners GB, said: “More than half of energy drinks are sold through the convenience channel in GB and this only continues to grow, making it a big opportunity for convenience retailers across the country.
“To support this, we continue to invest in our Sales Supercharged support initiative, collaborating with leading convenience retailers to help the wider retailing community to take full advantage of the energy drinks sales opportunity. For store owners who really want to make their energy fixture work harder, especially when it comes to leveraging the food mission, I’d recommend visiting SalesSupercharged.co.uk and keeping an eye out for the campaign within the trade press over the coming months”.
