Superdrug has expanded its online marketplace with the addition of a selection of fashion brands, including Wrangler, Blue Vanilla, Regatta, Jack & Jones, and Nike.
The retailer stated that the move would enhance the online shopping experience for its customers, who can now shop a diverse range of products across beauty, health and now clothing.
Superdrug noted that the 60 fashion brands will tap into high-demand categories such as plus-size options and clothing for all.
Simon Commins, Chief Commercial Officer, commented: “We are excited to offer our customers an even more diverse shopping experience, incorporating fashion brands that perfectly complement our existing ranges. We know this initiative addresses customer demand along with our ongoing commitment to offering an inclusive and broader product selection by giving our them the best shopping experience.
“This move will not only strengthen our position as a go-to destination for a wide range of personal care and lifestyle products but also present a new opportunity to connect with a large and highly engaged customer base that already loves these brands, unlocking new potential for online growth.”
