Vinarchy, the global wine business created by the merger of Accolade Wines and Pernod Ricard Winemakers, has appointed Danny Celoni as its Chief Executive Officer.
Celoni has more than 25 years of FMCG and global branded beverage experience, having spent 18 years at Diageo across various executive roles throughout the Asia Pacific, and previously serving as CEO of PepsiCo Australia and New Zealand. He was most recently CEO of Carlton and United Breweries (CUB), part of the Asahi Group.
Vinarchy was created last month after Pernod Ricard completed the sale of its portfolio of international wines to Australian Wine Holdco Limited (AWL), a consortium of investors and owner of Accolade Wines. It is now one of the world’s largest specialist wine companies, with more than AU$1.5bn in annual revenues.
The business comprises a multitude of leading wine brands, including Hardys, Campo Viejo, Jam Shed, Jacob’s Creek, and Brancott Estate. It operates across multiple countries and employs more than 1,600 people.
Celoni said: “I am both honoured and excited to embrace this remarkable opportunity. I believe Vinarchy is well-positioned to play a leading role in the future growth and expansion of the wine category. Our rich heritage, combined with our established brands, capabilities, and unwavering commitment to customer and consumer centricity provides an exceptional platform for driving core category growth, differentiated innovation and value creation.
“I look forward to collaborating with the Board, our management team and our outstanding workforce of dedicated individuals, as well as building strong collaboration with our customers and partners worldwide, as we shape our exciting evolution and next phase of growth together.”
Current Executive Chairman Ben Clarke will become Non-Executive Chairman concurrent with Celoni commencing as CEO in August 2025.
Clarke said: “On behalf of the Board, I am delighted to welcome Danny to Vinarchy. He is a leader who champions a growth mindset and has a strong track record in driving transformational growth and category leadership through exceptional customer relationships. Danny is the right person to lead our business as we capture the opportunities as a global wine leader.”
