Andrex has unveiled a new addition to its portfolio, Ultimate Fresh Hygiene Wipes.
Using new patented DeodEclyx technology, the wipes react with and neutralise unpleasant smells, creating new molecules that leave behind a fresh scent for up to four hours.
The solution to odour concerns has been introduced across the full Andrex Ultimate Fresh portfolio, including single packs, mega packs and multi-packs.
Recent research from Andrex revealed that 71% of consumers do not feel completely satisfied with their level of cleanliness away from home. Recognising customers’ desire to keep clean on-the-move, Andrex Ultimate Fresh Hygiene Wipes will soon be launched in a ‘Fresh & Go’ pocket-size pack. The compact pack will contain 12 sheets, each imbued with the same deodorising technology.
“We are always looking for ways to enhance the daily lives of our consumers, and we believe that this latest innovation does just that. With DeodEclyx technology, we’re not just offering a quick fix, but a longer-lasting solution to personal freshness,” said Emma Laisby, Head of Andrex at Kimberly-Clark UK & Ireland.
“Our commitment to providing products that are both effective and convenient is reflected in the development of the ‘Fresh & Go’ packs, ensuring that our customers can feel confident and refreshed, no matter where they are.”
