Mid-strength brewer, Small Beer, has announced the launch of its first 4-pack offering in the UK, available exclusively in Marks & Spencer from 18th June.
The retailer will stock Small Beer’s Lager (2.1% ABV) and Hazy (2.6% ABV) beers in 4-packs (RRP £7.50) across 450 stores. The partnership with M&S will more than double the brewer’s existing retail distribution in the UK.
The collaboration aims to meet the growing demand for more balanced drinking choices, offering a lower alcohol option for mid-week enjoyment.
Rob Grimes, M&S Beer Buyer, said: “Mid-strength beer is such an exciting category and one that is meeting the lifestyle demand of so many of our customers. We believe that this is a trend that’s here to stay, and we know consumers are increasingly mindful of their alcohol intake but don’t want to sacrifice on flavour, experience or enjoyment. This shift in drinking behaviours is why we’re launching Small Beer at M&S – we’re thrilled to have them on our shelves as we know their quality and values align with our own. It’s an exciting time for innovation within the drinks category, and these are pioneering beers for a modern drinker.”
The founders of Small Beer, James Grundy and Felix James, added: “We’re witnessing a clear shift in how people approach drinking. As lifestyles evolve, consumers are prioritising well-being without sacrificing the enjoyment of social occasions. More and more, people are turning to mid-strength beers that offer balance – full taste without the heavy alcohol impact. Small Beer was created to meet this demand and provide a refreshing alternative that fits the modern drinker’s values. Partnering with M&S is a big moment for us, allowing us to bring our beers to even more people who want to enjoy the benefits of drinking at a mid-strength ABV.”
