Peanut butter brand Pip & Nut has launched a new Chocolate Hazelnut Spread, the latest addition to its range of natural, healthier, more sustainable alternatives to traditional products.
Building on the success of its recent trio of Stuffed Oat Bars, the new spread contains 63% nuts, while being lower in sugar and higher in protein than most conventional chocolate spreads. It contains just 9.1g of sugar per 100g – six times less than Nutella – and is sweetened with agave syrup instead of refined sugar. It doesn’t contain any palm oil, emulsifiers, or ultra-processed fillers.
Pip & Nut’s Chocolate Hazelnut Spread is also the first in the UK to use ethically sourced cocoa from Tony’s Open Chain.
Pippa Murray, CEO and founder of Pip & Nut, commented: “This launch is an exciting next step for Pip & Nut as we continue to expand and innovate. Just as we transformed the nut butter category over the last ten years, we are ready to bring our dedication to healthier, more sustainable options to chocolate spreads. Whether you’re spreading it on toast, topping it on pancakes, or enjoying it by the spoonful, it’s a treat you can feel good about. With more NPD on the way, we’re thrilled to keep growing and offering consumers even more tasty, responsible options”.
Pip & Nut’s new Chocolate Hazelnut Spread is rolling out in Sainsbury’s, with listings by Ocado, Whole Foods and Amazon to follow.
