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Asda Income Tracker: Rising Household Bills Hit Consumer’s Spending Power

Latest figures from Asda’s Income Tracker show that all households in the UK experienced a monthly decline in spending power in April, as inflation rose to its highest level in 15 months.

Annual inflation, measured by the Consumer Prices Index (CPI), increased to 3.5% in April, a rise largely driven by higher gas and electricity prices. Water and sewerage bills also recorded their sharpest rise since at least 1988, while the cost of foreign holidays contributed further to overall inflationary pressures.

The increases across key sectors meant that although the average household had £11.53 more to spend per week compared to the same time last year, rising living costs wiped out the difference, and in real terms, households were worse off as a result. Household disposable income in real terms fell by £8.35 compared to the previous month, bringing it down to £249 per week in April.

The impact of rising inflation was even more pronounced on low-income households as they spend a greater share of their income on essentials and have limited financial flexibility to absorb higher costs. In April, disposable income for the lowest earners fell by 10.6% year-on-year, resulting in a weekly shortfall of £75 and making it increasingly difficult for them to cover basic living essentials.

Although budgets remain tight for these families, the recent increase in the National Living Wage (NLW), which came into effect last month, is expected to provide some relief for lower-income households in the months ahead.

Sam Miley, Head of Forecasting and Thought Leadership at Cebr, the firm that compiles the data, said: “Inflation jumped to 3.5% in April, its highest level since January last year. Given that the change in the rate of price growth was particularly stark across essential spending categories, such as energy and transport, households are experiencing growing pressure on their costs since the start of the year.

“The Income Tracker weakened as a result. Though this will be a blow to households, we expect there to be some improvement for much of the rest of the year, with earnings growth expected to outpace inflation.”