Vodka-based RTD brand Four Loko has unveiled its latest flavour called Hawaii.
Delivering a “fresh and punchy tropical fusion of pineapple and raspberry” combined with Four Loko’s 8.4% ABV vodka-based, caffeine-free recipe, the new variant extends the brand’s line-up of flavours to 10.
“This is a flavour that’s unapologetically bold and made for big summer moments,” said Clark McIlroy, Managing Director at UK distributor Red Star Brands. “With its perfectly balanced tropical twist and punchy finish, Hawaii brings something fresh to the market while staying true to our fans who want flavour-forward, bar-strength drinks in a single serve.”
The launch comes as the brand has seen significant growth (+28.1% over the last 12 months) and is now worth over £18m in convenience alone.
Four Loko Hawaii (RRP £3.49/440ml) will be featured in upcoming music, festival and trade activations throughout the summer, including Barcode Festival 2025 in July.
