LEC, a “mindful indulgence” ice cream brand co-founded by Formula 1 star Charles Leclerc and Italian gelato experts Federico Grom and Guido Martinetti (founders of the GROM brand), has been launched in the UK.
Initially available via rapid grocery delivery service GoPuff (£5.60 RRP/460ml), LEC has been developed to meet growing consumer demand for lower-calorie, premium treats. Each of the five flavours – Pistachi-oh!, Peanut Caramel Tango, Vanillove, Chocolate Crunch and Salty Carammmel – comes in at under 399 calories per tub and offers up to 68% less fat than market averages, without artificial sweeteners.
Federico Grom, co-founder of LEC said: “As a top-tier athlete, Charles Leclerc’s lifestyle revolves around discipline, wellness, and balance. But his love for ice cream – his ultimate indulgence – often meant choosing between taste and his ambition. That conflict sparked a bold mission: reinvent ice cream so you don’t have to choose anymore.
“It took a lot of time, energy, and passion to capture that particular flavour of uniqueness until, one day, LEC was born. The wonder of LEC lies in striking the perfect balance between the absolute enjoyment of ice cream and the need (or will) to make thoughtful food choices. It’s all about combining the irresistible taste of your favourite delight with the lightness of a reduced-calorie recipe.”
