Gut health food brand Bio&Me has relaunched its Flapjack Oat Bars with a new look, reformulated recipes, and a promotion designed to drive consumer trial.
Rolling out in stores now, the revamped bars boast “tastier” soft-baked recipes, along with improved packaging to deliver a greater standout on shelf.
Available in three flavours – Toffee Apple, Berry Boost, and Cocoa Hazelnut (RRP £2.95/3x38g multipack and RRP £1.20/38g individual bars) – the bars have been designed to offer consumers a nutritious and convenient snacking option. While some ‘healthier’ bars on the market are made up of as much as 30% sugar, each Bio&Me bar contains just 5 to 6% of naturally occurring sugars from whole fruit.
To support the relaunch, Bio&Me has introduced an on-pack ‘Love Us Or We’re Free’ promotion across the three multipacks, available from Sainsbury’s, Tesco, and Waitrose stores. The initiative invites shoppers to try the bars risk-free: if they’re not satisfied, they’ll receive their money back in full.
Based in Chester, the brand kicked off 2025 with record-breaking sales. Having just surpassed £20m in retail sales, up 77% year-on-year, the business is firmly on track for its strongest year to date.
Jon Walsh, Bio&Me co-founder and CEO, commented: “We developed the new look and recipes with customer feedback front and centre, with the clear intention of making these bars the absolute best they can be in terms of taste, nutrition, and shelf appeal. We believe the promotion will help lower the barrier to trial and accelerate rate of sale, reflecting our commitment to delivering gut health products that truly deliver.”
