Jisp, the retail technology company behind the Scan & Save rewards platform, has announced the launch of Scan & Win Video, a new “groundbreaking” feature that allows shoppers to scan moving video content from TV ads, digital signage, cinema screens and social media to unlock real-time rewards and enter competitions.
The firm stated that the innovation would help redefine the boundaries between media and retail, enabling FMCG brands to bridge the gap between ad spend and shopper conversion with measurable, gamified experiences that drive footfall, product trial, and long-term loyalty.
“In a world where attention is the new currency, brands need more than awareness – they need action,” said Alex Rimmer, director of marketing & communications at Jisp. “Scan & Win Video is our answer to that challenge. It brings campaigns to life, turning brand storytelling into immediate shopper engagement.”
To use Scan & Win Video, consumers open the Jisp app and scan a video as it plays. Upon scanning, they are instantly rewarded with entry into a prize draw, instant win notifications, or brand-funded promotions and product discounts.
Jisp noted that converting passive media views into real-world shopper actions drives product trial and discovery, particularly for new or hero SKUs.
The instant gratification of winning is said to reinforce brand recall, while integration across TV, out-of-home, in-store, and social channels ensures campaigns stay consistent and connected. Jisp also highlighted that it provides “deep, actionable shopper data and engagement metrics, giving brands the insight they need to optimise performance and ROI”.
Jisp’s Scan & Win Video builds on the company’s success with its Scan & Save app, which delivers instant, brand-funded discounts in local convenience stores. The company stated that the new innovation will enable brands to activate consumers across all media environments and funnel them directly into in-store action. This is expected to open up new possibilities for seasonal campaigns, sports sponsorship activations, cinema launches, and more, turning brand impressions into immediate in-store results.
“Imagine watching a football match or a film trailer, scanning a screen with your phone, and winning a discount on a related product in your local shop,” added Rimmer. “It’s part gaming, part sampling – and fully measurable ROI.”
