Ginsters is investing a six-figure media spend to support its best-selling Sausage Roll.
Recent research by Ginsters reveals that 76% of the population express their love for sausage rolls, and one in four Brits are eating them each week, with 72% agreeing they’re an easy working-from-home (WFH) lunch. And with a 22% increase in WFH lunches since pre-Covid, Ginsters Sausage Roll is capitalising on this occasion by driving greater distribution in convenience and meal deals.
With 66% also saying shoppers are willing to pay more for good quality, this indicates why Ginsters are winning with shoppers. The brand only uses quality ingredients in its Sausage Rolls, with 100% British Pork, combined with a distinctive blend of herbs and spices, encased in a light puff pastry, with no added artificial flavours, colours or preservatives.
When it comes to broadening its appeal to a younger audience, Ginsters insights also reveal that Gen Z is a generation of taste seekers, who will be experimenting with different sauces and unique eating methods. This insight inspired Ginsters to create their Breakfast Roll and, more recently, the brand’s collaboration with Walker’s Extra Flaming Hot – creating a spicy Ginsters Sausage Roll that sold out on TikTok in 7 hours and 30 minutes.
The company said: “With more product innovation in the pipeline that meets the demands of evolving customer needs and reflects modern tastes and lifestyles, Ginsters are set to deliver even more excitement to the savoury pastry category – watch this space!”
