Pladis is adding two cookie variants to its McVitie’s Hobnobs range – Oaty Cookies Milk Chocolate Flavour Chips and Oaty Cookies Dark Chocolate Flavour Chips.
McVitie’s Hobnobs Oaty Cookies are made with wholegrain oats and chocolate flavour chips to deliver a home-made look and feel and a chewy texture.
“There is a clear gap in the cookies market for a differentiated eating experience,” said Eleonore de Saint Perier, Brand Manager at pladis UK&I. “Hobnobs is perfectly placed to deliver this through its brand equity and delicious oats – it’s a much loved, fun and trusted brand, with great appeal to under-35s.
“In consumer testing, it was the Hobnobs Cookies’ home-made rustic appearance, with the ‘Hob-nobbly’ texture of wholemeal oats that appealed, as well the fact that they are different to anything else on the market.”
McVitie’s Hobnobs Oaty Cookies (RRP £1.75 for 155g) are launching in Morrisons this week, ahead of rolling out more widely to multiple retailers at the end of the summer.
