SPAR has unveiled a bold new look for its own label energy drink, Blue Bear, to improve its shelf presence.
Available in both 75p PMP and non-price-marked packs, the new look also gives SPAR stores the flexibility to tailor pricing to their local shopper base.
Katie Breadmore, Product Manager, from SPAR UK, said: “We are absolutely delighted to unveil the all-new Blue Bear rebrand. Inspired by the tremendous success of the range, we are setting our sights on establishing Blue Bear as a true icon in the category. This daring, vibrant design is guaranteed to captivate our loyal Blue Bear fans while also welcoming a wave of new shoppers to the category and to our incredible brand.”
The rebrand also includes two new flavour launches – Berry Burst and Tropic Surge Zero. Both flavours are available at an RSP of 75p to appeal to price-conscious shoppers.
SPAR stated that the refresh reflects changing shopper habits and a category that shows no sign of slowing down. With energy drink demand on the rise, the updated Blue Bear energy drink range, including the classic Blue Bear and Blue Bear No Added Sugar (NAS), is primed to tap into new occasions and broaden its appeal.
“All these changes, along with keeping our pricing clear and competitive, will help entice even more shoppers into our own label range, boosting sales and profit for our retailers,” added Breadmore.
