KP Snacks has unveiled ‘Excite and engage’, a new guide designed to help convenience retailers capitalise on impulse purchases and increase Crisps, Snacks, and Nuts (CSN) sales through engaging shoppers with events and activations.
The guide is an evolution of KP Snacks’ brand agnostic ‘25 to Thrive’ ranging advice, supporting retailers to maximise the category opportunity with easy-to-follow information.
The new guide is based around three actionable steps: choosing the right brands and promotions, maximising visibility and amplifying in-store.
The guide shows retailers how added value and visibility can boost impact and sales. The company noted that with 73% of shoppers buying snacks with value for money in mind, and nearly half (47%) influenced by promotions and discounts, stocking the right brands with compelling on-pack offers can significantly boost sales. The guide also highlights the continued relevance of PMPs for cost-conscious consumers, with 62% of retailers saying that PMPs increase sales and PMPs accounting for the top 10 best-selling SKUs.
Meanwhile, the guide highlights the importance of category display and merchandising as well as off-fixture opportunities, helping capture impulse buys, with 43% of CSN shoppers purchasing CSN on impulse because they saw it and were tempted, and 22% more likely when products are placed out-of-aisle. With 55% of shoppers consuming bagged snacks while watching TV, association with key television events provides a strategic opportunity to further engage audiences and boost basket spend.
Stuart Graham, Head of Convenience and Impulse at KP Snacks, commented: “As retailers continue to face significant challenges, our new category advice offers a timely and practical solution to help retailers increase sales. Whether you’re activating a major sporting event or simply looking to boost everyday snack sales by associating with big TV and movie opportunities, ‘Excite and engage’ equips convenience retailers with the simple strategies they need to stand out and succeed”.
