YouGov’s Soft Drinks Brand Rankings 2025 report reveals San Pellegrino, Coca-Cola, and Pepsi Max are the three most considered carbonated soft drinks brands as measured by consideration score using its BrandIndex tracking tool.
In the non-carbonated table, Robinsons came top by consideration, followed by Ribena and Highland Spring:
Sarika Rana, Director, Consumer Research, at YouGov, said: “Pepsi has emerged as the most improved carbonated soft drinks brand in the UK, reflecting significant year-on-year growth in consumer consideration. This surge suggests successful brand revitalisation and marketing efforts, particularly in capturing interest across broader demographics.
“Coca-Cola maintains a strong foothold, ranking second in overall brand consideration and appearing in the top three most improved brands. It continues to dominate among Gen Z and Millennial consumers, indicating its enduring cultural relevance and appeal among younger audiences.
“In contrast, Gen X and Baby Boomer+ consumers show a marked preference for diet variants and tonics, such as Pepsi Max, Coca-Cola Zero, Fever Tree and Schweppes. These brands cater to health-conscious preferences, aligning with the demographic’s focus on lower-sugar options.
“San Pellegrino tops the list for overall consideration, signalling a shift toward more premium, lifestyle-oriented carbonated offerings. Despite not ranking top for any specific age groups, the brand ranks reasonably well across all age groups – showing the power of consistent appeal in the market.
“In the non-carbonated category, Robinsons leads the overall consideration by a significant margin, underscoring its strong household recognition and broad family appeal. However, Ribena has particular traction among Gen Z and Millennial consumers, proving their youth-orientated advertising effective. This contrast highlights a generational split in non-carbonated drink preferences, with legacy loyalty competing against Gen Z targeted marketing initiatives.”
