Just Eat has announced the full UK launch of its Delivery-as-a-Service platform, JET Go. It enables brands to receive customer orders through their own channels while tapping into Just Eat’s technology infrastructure and network of independent couriers to offer on-demand and scheduled deliveries.
Just Eat stated that the launch of JET Go was part of its ambition to make high street shopping available to all, from top-up groceries and independent takeaways, to essentials like pet food, pharmacy items and small electricals. Retail orders on Just Eat doubled last year, reflecting the surging consumer appetite for on-demand shopping.
Co-op is the official launch partner for JET Go and has rolled out the service across hundreds of its stores. Customers within a five-mile radius can now shop through Co-op’s online shop or the Just Eat app, selecting from a range of products for fast fulfilment.
Delivery-as-a-Service is already live on Just Eat’s platforms in 15 countries, including Canada, Australia, Bulgaria and Spain, with the company claiming more major UK brands will be joining the platform in the coming months.
Matt Ephgrave, MD of Just Eat for Business, commented: “At Just Eat, we’re focused on making convenience accessible – with around 500 orders placed every minute and 18 million UK customers expecting rapid fulfilment, our infrastructure and rider network is built to meet this demand. With JET Go, we can support our partner brands to respond and scale with confidence.
“We’re proud to be working with our long-standing partner Co-op and share their commitment to making online grocery shopping fast and flexible for households across the UK. JET Go is not only a powerful solution for major retailers, but also a game-changer for smaller high street businesses looking to offer on-demand delivery with full brand control while retaining control of the customer experience.”
Chris Conway, Quick Commerce Director at Co-op, added: “Growing our quick commerce channel is a priority for us and a core part of our strategic approach, and so I am delighted to extend and deepen our successful partnership with Just Eat. Innovation has always been fundamental to our approach and we continue to see consumer appetite for quick, easy and convenient grocery delivery continue to grow.
“Our new agreement with JET Go is an exciting new chapter in our relationship, which will see us work together to continue to grow Co-op’s leading q-comm channel and meet the evolving needs of shoppers in our communities across the UK.”