Westons Cider has unveiled a new look for its Stowford Press cider, designed to strengthen the brand’s premium positioning.
With the continued growth of premium and craft ciders, the refresh aims to help retailers appeal to younger drinkers who are more likely to trade up for a better drinking experience.
“At Westons Cider, we don’t make cider the easy way – we make it the right way,” said Holly Chadwick, Brand Manager at Westons Cider.
“Stowford Press is a testament to that philosophy, made only with cider apples from local growers. Our new design heroes our roots in Herefordshire and the craftsmanship that sets us apart, while also appealing to a new generation of cider drinkers who want more than just a mainstream brand.”
The brand refresh is being supported by an OOH media campaign running across major retailers to raise awareness of the new packaging, as well as omnichannel campaigns in all grocery and convenience retail customers, digitally and in-store. Highlights include social media competitions, e-commerce banners, in-aisle POS, off-shelf feature displays and targeted loyalty card offers. A new social campaign will tell the brand’s story and highlight what sets it apart, in addition to an influencer campaign, consumer and trade PR.
The new Stowford Press cans (440ml), 4 and 10 packs, will start rolling out across major UK retailers from the end of July. Plans are in place for the rebrand to be rolled out to the on-trade from early 2026.
