By Martin Heubel, Commercial Advisor to 1P Amazon Vendors at Consulterce
Amazon will ignore your MAP policy and won’t be sorry about it.
They also don’t care about your list price…
… unless you care about it!
Amazon is a price follower. If you think otherwise, you need to look harder in the right places. Asking Vendor Managers to enforce MAP won’t help you move the needle.
Want to raise your prices on Amazon?
Here are 5 proven tactics to explore instead:
- Cut discounts to distributors who resell on Amazon
- Differentiate your hero SKUs to avoid price-matching
- Delist your low ASP items / relaunch in multipacks
- Launch channel-exclusive online assortment
- Focus promo/ad budgets on high ASP, high margin ASINs
For further information and support, contact Martin Heubel here
