The UK’s leading malt drink brand Supermalt has launched its first alcoholic beverage – a 7.7% ABV Stout, marking its debut in the Beers, Wines & Spirits (BWS) category.
Rolling out now in Morrisons and Tesco stores nationwide, the new stout comes in a 4 x 330ml glass bottle multipack with an RRP of £8. Building on the heritage of the Supermalt brand and its close connection to Afro-Caribbean culture, the Stout is designed to create new drinking occasions for Supermalt fans as well as offering something different for stout enthusiasts.
The brand noted that the stout category is currently experiencing strong growth and diversification, creating an opportune moment for the launch of Supermalt Stout.
Lindsay Brown, Marketing Manager at Supermalt, said: “Bringing people together has always been at the heart of Supermalt – from big family parties to joyful extended gatherings. Now, with the introduction of Supermalt Stout, that unifying spirit is stronger than ever. Our bold new stout is crafted to unlock more connection and add even more joy to the moments that matter.”
The launch will be supported with a dedicated 360 ‘How We Stout’ marketing campaign including a launch event, PR, social media, and influencer marketing.
Supermalt stout will also be available to the convenience and independent channel through wholesalers, including Booker, Dhamecha, and Wanis.
