Kellanova’s Cheez-It brand is rolling out its 120g PMP sharing format into symbol and independent stores, designed to meet growing demand for social and at-home snacking occasions.
It will be available in two flavours: Double Cheese, which has delivered nearly £10m in sales to date, and Cheese and Chilli, a hot variant that caters to the growing appetite for spicy snacks.
Rolling out from 21st July and backed by a £200k investment, the launch lands in time for the peak summer snacking occasion. Cheez-It 120g PMP will be available in Bestway, Unitas, Parfetts, Sugro, Nisa, and SPAR.
Charlie Foster, Senior Sales Director at Kellanova, said: “We know that larger sharing formats are a real driver of value and volume in the convenience channel – especially during key seasonal periods. With Cheez-It continuing to build momentum in the UK, our latest launch gives retailers something fresh to shout about, backed by strong brand performance and shopper appeal.
“At a time when consumers are watching their spending but still want snacks that feel special, Cheez-It brings something bold and different to the aisle. We’re confident this format will help retailers make the most of those all-important Big Night In and social snacking occasions. Stock up now – it’s big, it’s brilliant and it’s built to fly off shelves!”
