Superdrug has promoted its long-serving executive, Simon Comins, to the position of Chief Operating Officer, a newly created role at the health & beauty retailer.
Comins has risen through the ranks at Superdrug in a career spanning nearly four decades, where he started as a part-time Sales Assistant aged 15. Most recently, he held the role of Chief Commercial Officer, overseeing Superdrug’s commercial teams, marketing and CRM functions.
In that role, Superdrug said Comins helped “deliver consistent, compelling brand messaging, strong supplier partnerships, and exceptional customer value across more than 800 stores nationwide.”
More recently, he has also helped shape innovative customer experiences, such as the retailer’s new ‘Beauty Playground’ concept.
Comins’ promotion to COO will bring together the group’s retail and commercial operations, marking “a bold step in Superdrug’s strategic vision to create a seamlessly connected business”.
Comins commented: “I am incredibly proud of how far we have come as a business and excited to take on this new role as COO. By bringing together our retail and commercial teams, we can continue to evolve and deliver even more value, choice, and standout experiences for our customers.”
Superdrug’s CEO, Peter Macnab, added: “Simon’s deep understanding of both our business and our customers makes him ideally placed to lead the next phase of our journey. His ability to drive innovation has already delivered fantastic results, from strengthening our commercial strategy to bringing new experiences for our customers to life.
“Simon will be central to ensuring our retail and commercial plans work hand-in-hand to create the very best experience for our customers.”
NAM Implications:
- Well, it can be said that:
- Simon knows Superdrug
- Superdrug knows Simon
- The suppliers know Simon
- Superdrug customers have experienced his impact on the aisle
- A no-brainer, really…
