Morrisons ‘More Card Prices’ are now available to people ordering groceries on Deliveroo.
From today, members of the supermarket’s loyalty scheme can access discounts on selected Morrisons products ordered via the Deliveroo app, including fruit and veg, dairy, meat, drinks, and kitchen cupboard staples.
The member pricing roll out follows the integration of the supermarket’s ‘Morrisons More’ scheme earlier this year, where customers could start earning loyalty points on Deliveroo to redeem on purchases from Morrisons supermarkets.
Morrisons first partnered with Deliveroo in 2020. This has grown to cover more than 400 supermarkets, 500+ convenience stores, and the launch of a rapid on-demand delivery-only grocery store with Deliveroo HOP. The agreement covers 25,000 products, with plans to expand further in the coming months.
“We introduced More Points to customers who order their Morrisons groceries from Deliveroo a few months ago and have had really positive feedback,” said Charlotte Exell, Director of Online at Morrisons.
“We wanted to provide further benefits for our More Card customers, so are delighted to be bringing More Card Prices to those customers so they can make the most of their More Card however they choose to shop with us.”
Suzy McClintock, VP of New Verticals at Deliveroo, added: “We know our customers are turning to Deliveroo for groceries more and more often, as ordering on-demand becomes embedded into weekly shopping routines. Introducing member pricing for Morrisons More Card customers is part of our ongoing commitment to offer consumers the best value for on-demand shops, enabling them to access exclusive discounts on a wide variety of high-quality products from Morrisons, delivered to their doorstep in as little as 20 minutes.”
NAM Implications:
- A logical move, in that loyalty benefits should be advanced to all members of the retailer’s family.
- A pointer for all retailers, re their loyalty schemes.
- Inevitably…
- i.e. all good moves in retail will be copied by rivals.
- Raising the issue of the real value of an initiative, if ‘not worth’ copying.
