Coca-Cola Europacific Partners (CCEP) is rolling out a revamped Costa Coffee ready-to-drink (RTD) range across the grocery, wholesale, convenience and e-commerce channels.
The Costa Coffee RTD portfolio includes vitamin-enhanced Double Shot + Espressos, Lattes, and Frappés.
The Lattes now have a “silkier, smoother” coffee recipe, while the line-up features two additions: the Creamy Tiramisu Frappé and the Double Shot + Caramel.
To complement the upgraded recipes, a new, more premium pack design is rolling out across 250ml sleek cans, 330ml rPET bottles and multipacks. The brand stated that the new look had been designed to engage younger coffee drinkers who are increasingly drawn to sensorial descriptors and clear, standout signage on packs.
CCEP is backing the rebrand with a nationwide summer activation targeting young adults, headlined by a partnership with Boardmasters Festival this August. The partnership includes mass sampling at the festival and across Newquay town centre, alongside a promotion offering instant cash prizes and festival tickets.
With six in 10 RTD coffee purchases made on impulse, convenience retailers can access a suite of point-of-sale materials tied to the on-pack promotion.
Helen Kerr, Associate Director, Commercial Development, at Coca Cola Europacific Partners GB (CCEP), said: “With our silkier, smoother recipe, upgraded packs and high-profile marketing activity, we’re building on Costa’s trusted heritage to meet the expectations of Gen-Z shoppers seeking quality and flavour on the go.
“Whether it’s grabbing a chilled coffee with a meal deal or stocking up on multi-serve formats at home, we’re helping retailers unlock sales in a category that’s got massive growth potential. With strong foundations, a range that caters to all consumer need states from low to medium and high caffeine intensity, and renewed energy behind the brand, we’re well placed to deliver sustained growth in chilled coffee for our customers.”
