Sainsbury’s is enhancing its ‘Your Nectar Prices’ programme by allowing members of its loyalty scheme access to their personalised offers directly at store checkouts.
Currently available through its SmartShop scanners, app, and online, Your Nectar Prices offers up to 10 weekly discounts based on a customer’s shopping habits. Sainsbury’s claims the offers can unlock over £150 in annual savings, with more than one million of its customers using the feature weekly, saving a combined £60m in the past year. These are in addition to savings already available through its Nectar Prices promotion.
The group noted that the expansion of Your Nectar Prices to its supermarket checkouts from 25th July will allow over 8.5 million more customers to access their personalised offers when shopping in-store.
To access the offers, customers must be digitally registered with Nectar and “tap to unlock” their personalised prices each Friday via the Nectar app or website before shopping. Once activated, discounts are applied automatically at checkout in-store or online.
Mark Given, Chief Marketing, Data & Sustainability Officer at Sainsbury’s, said: “Over the past few years, we’ve made significant strides with Nectar, with Nectar Prices being a big part of that success, bringing great value to millions of customers. But what really sets us apart is that we’re leading the way by making loyalty personal. Shoppers want to feel recognised and rewarded, and while Nectar Prices are for everyone, we know our customers love an offer that is made just for them. That’s exactly what Your Nectar Prices delivers – it’s about giving customers those extra savings on the products they love and buy most.
“Every week over a million customers are making the most of their personalised discounts and, by rolling this out to our checkouts, we’re opening the door for millions more to grab fantastic offers on the items they already purchase and maybe even discover some new favourites.”
NAM Implications:
- Like hospitality, where that final coffee can crown a client’s perception of a meal…
- …so too the checkout represents a final opportunity to sweeten the shopping journey.
- So why not something extra at the checkout?
- Like allowing Nectar members to access the rewards instantly at point of payment.
- And being retail…
- …success or failure won’t take long to show.
