SuperNutrio, the high-protein, high-calcium cow’s milk, has secured a listing with Asda, its fourth in a major supermarket.
Rolling out in 400 Asda stores in 1-litre whole and semi-skimmed milk variants (RRP £2.25), the listing builds on the brand’s rapid growth since launching just nine months ago.
First hitting shelves in Sainsbury’s and Tesco’s in September 2024, and launching online with Ocado in January 2025, SuperNutrio has quickly gained traction among health-conscious consumers seeking clean-label dairy alternatives.
Produced at the family-owned St Helen’s Farm in the Vale of York, SuperNutrio uses a patented filtration process that condenses two litres of regular cow’s milk into one nutrient-dense litre, delivering 100% more protein and 80% more calcium than standard cow’s milk, with no additives, stabilisers, or artificial ingredients.
Bill Randles, Managing Director at SuperNutrio, commented: “Securing a listing with Asda is another exciting step forward for SuperNutrio. We’re thrilled with the positive response from customers since launching last year, and this new listing helps us bring SuperNutrio to even more households across the UK. Protein and calcium are such vital nutrients when it comes to our diets, so providing individuals a way in which they can easily incorporate into their diets is something that we’re incredibly proud of.”
