TV stars Ant and Dec have become shareholders in The Northern Dough Co, a fast-growing frozen dough brand, while also entering into a creative partnership.
Known for its “restaurant-quality” frozen dough, The Northern Dough Co. is already stocked in major UK supermarket chains. Its growth plan includes new product development launches across a range of product areas.
Through their creative company, Mitre Studios, Ant and Dec will work with the brand to create humour-led content across social and digital platforms.
Founders Amy and Chris Cheadle launched The Northern Dough Co. with the vision of making high-quality, shareable food more accessible.
Speaking about the collaboration, Ant said: “I love making pizzas at home with my family and was already using Northern Dough Co when we started conversations with Amy & Chris about working with them. As soon as we met, it was clear we had the same values, and together we have some great ideas on how we can expand the business. It’s very exciting and we can’t wait to get started in our role as co-owners!”
Amy and Chris Cheadle added: “It’s not every day Ant & Dec’s team drop you a line to ask if you’d be interested in exploring working together, but from the very first meeting it was clear just how well their personal values aligned with ours, and how easy it would be to partner and grow our business together.”
