Following new IGD research predicting that food inflation in the UK will peak at 5.1% this year, retail technology company Jisp is urging brands and retailers to reassess their approach to delivering value to price-sensitive consumers.
“With every price rise, shoppers are forced to become more selective,” said Alex Rimmer, marketing and communications director at Jisp. “This isn’t just about price anymore, it’s about trust, transparency and meaningful reward.”
Jisp noted that its Scan & Save and Scan & Win platforms are already helping thousands of convenience stores offer instant savings, gamified rewards and targeted product promotions, without the need for costly printed coupons or heavy discounting.
But with inflation expected to remain elevated, Jisp believes that a wider industry move towards value-added loyalty is required, where rewards go beyond points and truly support families and communities.
“With our platforms, we’ve proven that loyalty doesn’t have to come at the cost of margin,” said Rimmer. “Retailers earn. Brands win trial. Shoppers get rewarded. And local economies stay strong.”
Jisp has pledged to expand community support via its JispWin prize draw platform, which gives 15% of ticket revenues back to stores and 20% to local charities and causes.
Jisp believes that value shouldn’t come at the cost of experience or community. By merging digital convenience with real-world rewards and social impact, it is aiming to “build a more inclusive, resilient and innovative retail ecosystem”.
The firm concluded: “As food inflation continues to test the industry, the time is now to invest in smarter loyalty and engagement platforms that empower shoppers, support stores, and create measurable wins for brands.”
NAM Implications:
- The key with successful loyalty is probably immediate reward.
- And the Jisp platforms appear to be of help.
- A potential Win-Win-Win for shoppers, stores and brands…
