Fox’s Burton’s Companies (FBC UK) has launched a luxury take on the ‘Dubai style’ social media trend, under the brand’s premium master brand, ‘Fox’s Chocolatey’.
Fox’s Chocolatey Dubai Style Indulgent Creams are a chocolate-encased shortcake with a creamy centre and a crispy pistachio filling. They have debuted exclusively in Tesco at £2.35 (down from £2.65, 130g x 8), with the product available in all major retailers from September.
Charlotte Hunt at FBC commented: “We discussed these product concepts just a couple of months ago, and as a cross-functional team, we’ve worked at pace to bring an exciting offering that delivers against the best examples of Dubai chocolate, with the new SKU launching in July.
“We’re proud to bring this to the market with speed and tap into what customers are loving, and it shows by being the first big brand to bring these exciting products to customers.
“Off the back of this launch, we have big ambitions and confidence in how we bring to life new and emerging flavour profiles in the future. Backed by a significant six-figure support package, with some very exciting things coming – so watch this space.”
