McCoy’s is kicking off its second season as the official Savoury Snacks Partner of the NFL UK and Ireland, with the launch of two new limited-edition flavours, alongside an on-pack promotion.
Available in 6-pack multipacks (6x25g), the two new flavours, Blazin’ Buffalo Chicken Wings and Secret Burger Sauce, are based on classic American flavours. From the beginning of August, Blazin’ Buffalo Chicken Wings will also launch in a £1.35 price-marked pack (65g), tapping into one of the fastest-growing segments in the Convenience & Impulse channel.
An NFL-themed on-pack promotion will run across the entire McCoy’s range from 4th August to 9th November. The top prize is an all-expenses-paid trip to Super Bowl LX next February. Shoppers will also have the chance to win tickets to the 2025 NFL London Games and official NFL merchandise, alongside cash prizes.
Amy Heap, Marketing Manager at McCoy’s, said: “We are thrilled to be celebrating our massive partnership with the NFL by launching two bold new McCoy’s flavours, capitalising on the brand’s reputation for exciting flavour innovation. Through our collaboration with the NFL, we’re driving brand engagement with fans across the UK and Ireland, supported by a high-impact on-pack promotion.”
To support the brand’s NFL partnership, McCoy’s is extending its ‘It’s Crunch Time’ ad campaign. The 30-second spot will continue to run via Video On Demand (VOD), alongside a new national out-of-home campaign that launched in June of this year.
