You’ve nailed the campaign, the creative’s cracking – but the FSDU? Stuck in the back because store staff weren’t briefed, or it arrived too late to matter. It’s a horror story we hear too often. Our guide helps you dodge these classic missteps, with tips on planning, delivery and in-store execution.
Download your copy now and keep your displays where they belong – on the shop floor. CPM – There is a better way.
(CPM is an international sales outsourcing and brand experience agency)
