Gluten-free Italian food brand White Rabbit has confirmed a new distribution win with Morrisons.
The brand has launched two SKUS across 412 stores nationwide – Sourdough Salame Pizza (RRP: £5.75 / 410g) and Roasted Garlic Focaccia (RRP £3.50 / 2x125g).
Both SKUs were relaunched earlier this year as part of a brand refresh, which included revised recipes and an upgrade of White Rabbit’s dedicated gluten-free bakery.
White Rabbit Co-founder and CEO, Nick Croft-Simon, said: “We’re delighted to have secured wider distribution for our chilled range, where there remains a significant opportunity. Our mission at White Rabbit has been the same from the start: to bring compromise-free, high-quality gluten-free meal solutions to the category. There are 8.5m gluten-free consumers that now make up one in five of UK households and this number is only growing as diagnosis rates increase. We’re so pleased to have the support of Morrisons for our range to reach an even bigger audience”
