Cadbury has announced the launch of a new consumer competition – The Cadbury Giveaway Give Away. The promotion embodies the Cadbury spirit of generosity by giving shoppers the chance to win a prize for someone else.
The promotion includes a grand prize of £25,000 and thousands of other cash prizes – 4 x £5,000, 30 x £1,000, 50 x £500, 1000 x £100 and 1,000 x £50.
To be in with a chance of winning a prize, shoppers have to pick up a promotional pack of a participating Cadbury, Sour Patch Kids, Maynards Bassetts or Trebor products and scan the competition QR code or visit the competition website. They will then be prompted to fill in their details online and, if selected, will nominate a friend or loved one to receive their cash amount instead.
Connor Gould, Brand Manager at Cadbury, said: “We’re delighted to be able to offer UK shoppers the chance to show some Cadbury generosity to friends and loved ones this year, with the Cadbury Giveaway Give Away. This competition has a twist where consumers can win cash prizes to pass on to those they care about most. Generosity has always been at the heart of what we do, and the Cadbury Giveaway Give Away makes it easier than ever to take part. This is the only competition you’ll be chuffed to bits to not win!”
The competition runs until 3rd November, with a multi-channel campaign spanning OOH, Radio, YouTube and TikTok.
