McVitie’s is set to launch the latest limited-edition flavour in its Jaffa Cakes line-up: Yuzu Lemon.
The new line features sponge cake on the bottom, with a yuzu lemon jelly in the middle, topped with the brand’s classic chocolate.
Once a hidden gem of Japanese cuisine, yuzu has gained significant popularity in recent years, thanks to its distinctive aroma and unique flavour.
“Jaffa Cakes have always been a firm favourite, and the new Yuzu Lemon Flavour taps into a trend that’s captured foodie taste buds everywhere,” said Jessica Woolfrey, Marketing Manager, Jaffa Cakes, pladis UK&I.
“Punchy and refreshingly tangy, it’s a daring take on the original that is set to surprise and delight Jaffa Cake fans. As demand for bold flavours continues to grow, this launch presents an exciting opportunity to drive incremental sales and attract flavour-seeking shoppers.”
Jaffa Cakes Lemon Yuzu Flavour will be available in Tesco from 13 August (RRP: £1.50).
