Higgidy is rolling out new packaging across its savoury pastry range.
The new packs feature a large window to help showcase the Higgidy products inside. Retaining the colourful design shoppers have come to know, the new packs feature vibrant illustrations that bring to life the quality ingredients used in Higgidy products.
Developed by design agency Bloom, the new packs also feature helpful signposting, featuring the Red Tractor kite mark on relevant meat products and highlighting the use of free-range eggs and British produce.
Higgidy’s Marketing Director, Sarah Jackson, commented: “We are really excited to share our new pack designs with our retail partners and customers. Our new design really brings to life how packed full of tasty ingredients Higgidy’s range is, clearly signposting the range and making it easy for our customers to shop the savoury pastry aisle.”
Lottie Peterson, creative lead at Bloom, added: “Higgidy came to us looking to bring relevance, modernity and coherence to their portfolio. We crafted a confident new illustration that brings to life Higgidy’s personality and showcases the abundance of their deliciously tasty ingredients. The brand marque now sits proudly in the centre of the design, with the illustration bursting out from behind, perfectly depicting how Higgidy products really do look as good as they taste”.
The new packs are being rolled out this summer, with Higgidy’s quiches being first to land in chiller cabinets, followed by pies and rolls.
