Cornish Orchards, the Cornwall-based cider brand owned by Asahi, is adding a new flavour to its range – Peach & Apple – designed to unlock higher profits by tapping into demand for premium, natural ciders.
The Peach & Apple variant is described as a balanced, light gold, gently sparkling cider with a natural sweetness of ripe peach. It is available in a 500ml bottle and has an ABV of 3.4%.
The brand noted that its packaged cider is helping outlets expand their ranges with a premium offering at an average selling price of £6.62, which is 32% higher than the average for the wider premium packaged cider segment.
Rob Hobart, marketing director at Asahi UK, commented: “We’ve extended our range of Cornish Orchards flavoured packaged ciders with Peach & Apple to help customers tap into the lucrative opportunity in ciders made with 100% fresh-pressed apple juice. Premium cider continues to be a hugely popular choice within the segment, accounting for 79% of total packaged cider. Packaged fruit cider is experiencing rapid growth, with sales up by 9.7% in volume for the last quarter.”
The launch marks the third flavour extension in Cornish Orchards’ range, joining Cherry & Blackberry and Raspberry & Elderflower, which launched in 2023.
