John Lewis has hired Dom McBrien as its Chief Digital & Omnichannel Officer, a role that will sit on the department store retailer’s Management Board.
The company noted that the appointment was a “critical part of our digital transformation and omnichannel ambitions”.
McBrien has over 20 years of digital transformation experience, most recently as CEO for Body&Fit and Global President for Direct To Consumer at Glanbia Performance Nutrition. He has also worked across a number of other retailers, including Arcadia, New Look, M&S, and The White Company, as well as Microsoft. He will report to Peter Ruis, Managing Director of John Lewis.
McBrien said: “I am thrilled to be joining John Lewis at such a pivotal time in its transformation journey. The opportunity to contribute to a brand with such a rich heritage and a clear ambition to be the UK’s most trusted omnichannel retailer is truly exciting. I’m looking forward to getting started.”
Ruis added: “I’m delighted to appoint Dom as our Chief Digital & Omnichannel Officer. His extensive experience and proven track record in digital transformation will be invaluable as we continue to strengthen our digital leadership and deliver on our significant omnichannel ambitions.”
McBrien will join John Lewis on 1st October.
