Five months ago, the talk in supermarket-land was of price wars. A wounded Asda, with the corporate hero Allan Leighton back at the helm 25 years after leading the last turnaround, was out to restore the chain’s “DNA” as the price-setter among the traditional groups.
Read the full article on The Guardian website
NAM Implications:
- Time is running out for Asda…
- In that, it is less suited than most to wage any degree of ‘price war’ in the aisles.
- Fingers crossed…
