Terry’s has expanded its lineup ahead of the festive season with the launch of a Christmas limited edition, Terry’s Chocolate Caramel Ball (RRP £2.50).
Blending Terry’s signature milk chocolate with smooth caramel, the new ball delivers an “indulgent flavour experience” – all in the brand’s unique 20-segment format.
Tapping into the UK’s growing taste for caramel, currently the number one flavour in confectionery NPD ahead of hazelnut and salted caramel, the new ball is aimed at appealing to a broader audience.
“Caramel continues to dominate flavour trends, and we see strong headroom for growth in everyday indulgence and seasonal gifting,” said Lorène Decam, Senior Marketing Manager at Terry’s.
The new launch marks a significant step in the brand’s ‘beyond orange’ strategy, designed to increase market penetration and frequency of purchase. It follows strong performances from previous non-orange variants, which began with the Terry’s Chocolate Mint Ball in 2023, which sold out mid-season and topped the category for Christmas NPD. Last year’s Terry’s Chocolate Milk Ball, the brand’s first milk chocolate flavoured product, became the top-performing Christmas NPD by penetration.
Decam added: “This launch is more than just a flavour extension – it’s a strategic move to broaden our relevance beyond orange, while building on the rituals and emotional connection that make Terry’s a festive essential.”
The launch will be supported by a multi-channel marketing campaign, spanning VOD, OOH, radio, social media, influencer and PR activity.
