Co-op has agreed a partnership with Holland & Barrett (H&B) to grow the health and wellness offer across its convenience stores.
From today, a new H&B range alongside emerging brands will appear in 125 Co-op stores. The branded ‘Health and Wellness’ bays will consist of 52 lines, including vitamins and supplements, which focus on gut health, family wellbeing and preventative health from H&B, Symprove and Zooki.
The retailer noted that with over 70% of the UK adult population taking some form of vitamin and mineral supplement, the move will meet the growing demand for such products.
The new health and wellness range will complement a Sports Nutrition range that launched in Co-op stores at the end of last year.
“The proactive health and wellness market is continuing to grow at a significant rate, and we believe the convenience sector has a huge role to play in supporting our shoppers as more and more of them take positive steps to improve their health and wellness,” said Francesca Miller, Co-op Commercial Buying Manager.
“We are the experts in convenience and Holland & Barrett are the experts in proactive health, so we’re excited to be able to partner with them for this new offer.”
Anthony Houghton, CEO UK & Ireland of Holland & Barrett, added: “By combining our product expertise with Co-op’s strong community presence, we’re creating a trusted and convenient route to better access to preventative health for everyone across the UK. Together, we can help more customers make small, positive changes that have a big impact on their long-term overall wellbeing.”
NAM Implications:
- A logical complementary partnership.
- ‘Of course we compete, but only on certain things’
- “The proactive health and wellness market is continuing to grow at a significant rate”
- Meaning there should be opportunities for incremental growth for each partner…
