Pladis has unveiled its savoury seasonal range for 2025. The festive lineup includes returning favourites as well as a new addition to the Carr’s Christmas lineup – Rich & Savoury Rosemary Crackers.
“The seasonal sales opportunity is becoming more and more lucrative each year, and is being driven by household-name brands with festive products that have long been seen as must-have Christmas classics,” explained Beth Owen, Brand Manager, pladis UK&I.
“Rosemary is a popular flavour, which makes our new Carr’s offering perfect for festive snacking. Carr’s is the #1 premium cracker brand during the Christmas season, where it plays into hosting and social occasions when people are willing to spend more, whether they’re looking to enjoy a savoury snack during a movie night or cap off their Christmas lunch with a cracker-covered cheeseboard.”
Also new for this festive season is Christmas jumper-themed livery for the Jacob’s Christmas Caddy range: Mini Twiglets (200g NHFSS) have a reindeer-themed pack; Crinklys Cheese & Onion (200g NHFSS) feature Santa Claus; Treeselets (280g) are sporting foxes, while Mini Cheddars Original (260g) are home to snowmen. Jacob’s Caddies are worth over £16.4m.
“We are introducing Jacob’s favourite brands in a fun Christmas Caddy format, which is perfect for sharing moments over the seasonal period,” said Ciaran Conway, Senior Brand Manager, pladis UK&I.
“The new pack designs are synonymous with Christmas, designed to unlock family fun and enjoyment for younger consumers. This fully-recyclable and unique pack format is a firm Christmas favourite that people seek out.”
Jacob’s Christmas Caddies (RRP £2.50) will be available in UK grocery stores as well as convenience stores and wholesale depots from the end of this month, while Carr’s Rich & Savoury Rosemary Crackers (RRP £1.99) are rolling out from the end of September.
