Strings & Things is expanding its cheese snacking portfolio with the launch of Munch Mix. The new combination snack is available in two variants: Cheddar Cheese & Crunchy Crackers and Cheddar Cheese & Crunchy Pretzels.
Each Munch Mix will consist of two compartments, one including cheddar cheese cubes, and the other including either crackers or pretzels.
Munch Mix is aimed at capitalising on strong momentum in the cheese snacking category, which continues to show growth across both grocery and convenience. With consumer demand for convenient and nutritious items increasing, the snack cheese category is now worth £467m, where Strings & Things itself has grown 18% year-on-year.
“We know cheese snacking is one of the fastest-growing areas of the chilled category, particularly among families looking for snacks that are both nutritional and fun,” said Liz McTurk, senior brand manager at Kerry Daily Consumer Foods.
“We wanted to give shoppers something new and exciting, with the reassurance of calcium and no compromise on taste or fun. Munch Mix is a perfect example of that. It offers real cheese, paired with crunchy extras, all in a portioned format that fits into lunchboxes or works as an after-school snack.”
The launch will be supported by an out-of-home campaign, which launches in October, as well as store shopper media landing once the product hits the shelf.
