Supreme, the Manchester-based firm that owns brands such as Typhoo, Clearly Drinks, and SCI-MX, has acquired long-established carpet care brand 1001 for £1.65m from US-based WD-40 Company.
The 1001 household cleaning brand dates back to the 1940s and is best known for its carpet and upholstery care products. Its products are sold by retailers including Tesco, Asda, Morrisons, Home Bargains, and B&M.
For the year ended 31 August 2025, the 1001 brand is expected to generate revenue of around £4.5m. The brand is manufactured in the UK and has been owned by WD-40 since 2004. At its peak, the brand reported revenue of £8m.
Supreme, which rescued Typhoo Tea from administration last year, stated that the acquisition was fully aligned with its strategy to strengthen its portfolio of everyday essential consumer goods. “With Supreme’s vertically integrated platform and distribution network spanning 40,000 retail outlets, 1001 presents a compelling opportunity to accelerate growth at minimal incremental cost,” it added.
Supreme noted that it sees longer-term potential in developing 1001 into a broader household cleaning brand, a high-growth category, particularly within the discount retail channel.
Sandy Chadha, Chief Executive Officer of Supreme, commented: “1001 is a heritage British brand with decades of trust and consumer recognition, and we are thrilled to welcome it into the Supreme family.
“This acquisition highlights our ability to identify and reinvigorate brands with strong equity while leveraging our shared back-office capabilities. We see substantial potential to expand the 1001 range, invest in its growth, and build another successful vertical alongside our existing portfolio.”
