Coca-Cola Europacific Partners (CCEP) has launched a limited-time trial of £1.09 price-marked packs (PMP) across all 500ml Fanta bottles. The initiative is designed to offer “great value to shoppers”, with CCEP directly investing in the shelf price.
The company noted that the aim is to help retailers to drive rate of sale across the Fanta range, with PMPs reassuring shoppers and offering convenience retailers a competitive edge.
CCEP has reduced the Fanta 500ml PMP from £1.40 to £1.09 during the limited-time trial. The new price is highlighted with an on-pack callout to boost shelf visibility.
Convenience retailers can access POS materials and downloadable digital assets via MyCCEP.com to help spotlight the offer in-store.
Ruth Fawcett, Wholesale Associate Director at CCEP GB, said: “Price-marked packs remain a powerful tool in convenience – they give shoppers confidence in the value they’re getting and help retailers drive sales. By investing in a £1.09 PMP across our 500ml Fanta bottles, we’re giving retailers and shoppers even more reason to pick one up. Looking forward to seeing this land in outlets with strong retailer support.”
