Arla Foods has launched Arla Cultura, a new gut-health dairy brand designed to bring “accessible, science-backed nutrition to British shoppers”.
Arla Cultura is made with a combination of bacteria cultures, vitamin D, calcium, protein and fibre, and is also lactose-free. The company noted that with the number one barrier to purchase in the yogurt category being taste, the Arla Cultura range has been developed to have a milder taste profile than other fermented dairy products on the market.
The Arla Cultura range will debut with six products, including three 500ml gut health milk drinks (Original, Raspberry and Blueberry) and three 450g gut health yogurts (Original, Strawberry and Blueberry).
Stuart Ibberson, Arla brand director, commented: “We’re proud to introduce Arla Cultura to the UK market. Our ambition is to become the most trusted, accessible gut-health brand on shelf – and to do that, we’re launching a major marketing campaign from September and throughout 2026. We want to simplify complex science so consumers can feel confident about ‘giving their gut more’ every day.
“The gut health offering sits within the wider yogurt category, which has continued to see growth year-on-year. Within this space, there has been an increased demand for products with ‘added benefits’, which is where Arla Cultura will sit.”
Arla Cultura is already available in Denmark, the Netherlands and Sweden, and will begin rolling out in UK retailers from this week, with an MRRP of £2.25.
