This Is Skinny, a low-calorie canned cocktail range, is now available in the UK off-trade.
The 250ml canned range consists of three well-known cocktails, each with a flavour twist: Long Island with Earl Grey, Mojito with Rhubarb and Passion Martini with Strawberry.
Each offering is 65 calories or below with an ABV of 4%. They contain no added sugar, are gluten-free, keto-friendly, and suitable for vegan diets.
Previously only available online, the brand owners are now making it more widely available in wholesale and free trade.
“We are incredibly excited to launch this product into UK retail,” said brand co-founder Anna Shabalina.
“We feel it has key USPs versus our competitors, from it being the lowest calorie offering in the market, its nutritional transparency – all our nutritional value is on the can; we’ve got nothing to hide – to its appeal to adventurous consumers who want high quality flavours, but with a refreshing twist.
“We are not suggesting that this is a so-called ‘health product’ – we fully support industry standards on the responsible consumption of alcohol. This Is Skinny is simply a healthier way to drink – whilst enjoying alcohol responsibly.”
The brand has already received strong consumer press engagement, having been featured in GQ, Vogue and The Independent.
This Is Skinny is available for purchase on its website and Amazon, as well as through wholesalers such as HT Drinks and Champers.
